It is clear that the rise of content farms and their exploitation of sprunki, a mod for a game called incredibox, has led to a great deal of harm and hatred towards the creator of sprunki, NyankoBf. Despite the fact that NyankoBf is only a 15 year old child who created sprunki for fun using the programming website scratch, he has been the target of a devastating attack from a doxxer, who leaked personal information such as his address, full name, and family photos.